Master in Strategic and Digital Marketing

For Master in Strategic and Digital Marketing, tuition fees are 29,700 GBP per year.

Programme Focus

This programme is the Strategic and Digital Marketing MSc. It is a master's degree. The course lasts for 1 year. It is taught in English. The university is Cardiff University in Cardiff. This course is full-time.

What You Will Study

Students learn to design and lead marketing strategies. They adapt to fast-changing digital environments. The course covers strategic marketing and digital marketing. It includes influencer marketing. Students study customer analytics and brand management. A final project or dissertation is required. Core modules cover digital agency needs. Optional modules let students tailor their studies.

Entry Requirements

Applicants need a 2:2 honours degree. This should be in a relevant subject like business or marketing. An equivalent international degree is also accepted. An IELTS score of 6.5 is needed. This requires 5.5 in all sub-skills. Professional experience may be considered without a relevant degree. Applications are open until the end of August. Places are allocated first-come, first-served.

Costs and Dates

The yearly tuition fee is 29,700 GBP. The next start date is 28 September 2026. More information on funding is available. The university is Cardiff University.

Cardiff University, established in 1883 and located in the capital of Wales, is a research-led institution with a global reputation for high-quality, innovative scholarship. Home to more than 33,000 students, including over 9,000 international students from more than 100 countries, the university offers a vibrant, multicultural campus within a dynamic city. Teaching is informed by cutting-edge research, ensuring students learn from academic leaders who are active in advancing knowledge and addressing real-world challenges.

The university provides a wide range of undergraduate and postgraduate programs across faculties, with roughly 266 programs available that span the arts, sciences, engineering, business, and health disciplines. Cardiff emphasizes a student-centered approach, offering strong academic support, opportunities for study abroad, and industry partnerships that help students gain practical experience. Many undergraduates benefit from international exchanges and placements that enhance employability and global perspective.

Cardiff’s civic mission prioritizes community engagement, sustainability, and public good, with initiatives that contribute to regional health, wealth, and wellbeing. The campus environment supports extracurricular involvement, research internships, and student societies that enrich campus life. For international applicants seeking a research-intensive university in a welcoming capital city, Cardiff combines academic rigor, global connections, and extensive support services to help students thrive.