Master in MSc Digital Marketing

The application deadline for the Sep 2027 intake is Aug 31, 2027; tuition fees are 11,250 GBP per year.

Programme Overview

The Digital Marketing MSc is a comprehensive, accredited, and flexible online masters degree designed to equip students with in-depth, rounded expertise in modern digital marketing. It covers key industry areas from research methods and the digital customer journey to marketing strategy, metrics, and analytics.

Who Is This For?

This course is ideal for both industry newcomers wanting to climb the career ladder and existing professionals looking to advance their career or consultancy business. With a recommended study time of 15 hours a week, it is structured to support working professionals who need to balance study around their personal life.

Distinctive Features

• Dual Accreditation: Accredited by the Chartered Institute of Marketing (CIM) and the Data & Marketing Association (DMA), offering opportunities for industry exemptions.
• Flexible Learning: Study fully online at your own pace with multiple entry points throughout the year (January, April, July, and October).
• Practical Focus: Curriculum incorporates case studies and professional frameworks developed in collaboration with industry bodies to ensure relevance.
• Flexible Progression: Opportunity to exit with PGCert (after 3 modules) or PGDip (after 6 modules).

Northumbria University, based in Newcastle upon Tyne and established in 1992, is a dynamic UK institution known for its industry links and vibrant student community. With about 32,000 students and roughly 3,300 international students, Northumbria offers a cosmopolitan campus experience within a lively northern city. The university’s focus on employability, practical learning and professional partnerships attracts international learners looking for applied courses and pathways into global careers.

Academic programs at Northumbria combine research-informed teaching with placements, industry projects and professional accreditation where applicable. The university offers extensive student support services, including language tuition, career coaching and enterprise initiatives that help international students build skills and networks. Small-group teaching, labs and studio work create active learning environments, while collaborations with business and the public sector provide real-world exposure.

Newcastle’s energetic cultural scene, affordable living and strong transport links enhance student life outside the classroom. Northumbria supports a wide range of clubs, societies and mentoring schemes that help international students settle and engage socially and professionally. Prospective applicants should check course-specific entry requirements, investigate scholarships and contact the international admissions team early to plan visas, accommodation and arrival arrangements. Northumbria is particularly well suited to students seeking practical education, industry engagement and a supportive urban campus experience.