Master in Digital Marketing MSc (Online)

The University of Liverpool, founded in 1882 and located in the vibrant city of Liverpool, is a research-intensive institution with a global student body of around 32,000, including approximately 17,700 international students. The university offers a wide range of programs—over 200—across sciences, engineering, humanities, health and business, combining rigorous academics with practical industry links. Its historic campus and city connections provide a lively cultural setting and strong transport links across the UK and beyond.

Research and employability are central to the Liverpool experience, with interdisciplinary projects, industry partnerships and extensive placement opportunities embedded in many degrees. Students benefit from modern facilities, dedicated career services and a supportive academic community that helps translate theory into professional practice. The university's global networks also create exchange and collaboration pathways for study abroad and joint research.

International students receive comprehensive support from pre-arrival guidance to on-campus services, including English language support, visa advice and student societies that foster social integration. Liverpool’s affordable living costs relative to other UK cities, combined with its cultural life and sporting traditions, make it attractive to students seeking a balanced academic and social experience. The University of Liverpool is well-suited to ambitious students aiming for impactful research, strong career outcomes and a cosmopolitan student life.

What is digital marketing?

As the world gets more used to living life online, digital marketing is one of the most proficient and effective tools in a business’ arsenal for engaging customers and securing sales of products or services. All of the biggest businesses in the world harness digital marketing to catch the attention of a target audience and to get their brand noticed by all the right people.

This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it influences marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and what future trends will look like. Developed by leading academics at the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, students will gain specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career.