Master Marketing, Vente — Goût et luxe

At Université de Reims Champagne-Ardenne, tuition costs 292 USD per year.

Marketing, Vente, specialized here in Goût et luxe (taste and luxury), sits within the discipline of marketing and sales as applied to luxury goods and taste-driven industries such as gastronomy, wine, fashion, and fine consumer products. This field studies how brand image, craftsmanship, and sensory experience shape consumer perception in premium markets, alongside the marketing strategies specific to luxury positioning, pricing, and distribution. Typical subjects include luxury brand management, consumer behavior in premium markets, sensory and taste evaluation where relevant to gastronomy or wine, and international marketing for luxury and lifestyle products, together with general marketing and sales fundamentals such as market research and pricing strategy. Career paths associated with this discipline include brand and product management within luxury houses, marketing roles in gastronomy, wine, and fashion sectors, retail management for premium products, and communication roles tied to luxury and lifestyle branding. Graduates often work for companies operating in high-end consumer markets where brand identity and taste play a central role, including maisons producing wine, spirits, or gourmet food products. This master's degree is delivered by Université de Reims Champagne-Ardenne in Reims Cedex, France, over two years, with an anticipated start in September. Courses are taught in French, and the program's yearly tuition is 250 EUR.