Master Marketing, Vente — Commerce et merchandising

Marketing, Vente is a business discipline that trains students to plan and manage how goods and services reach customers. This master's program, with a parcours in Commerce et merchandising (retail and merchandising), is delivered by Université d'Artois in Arras, France, over 2 years with instruction in French, starting in September. Students in this area typically study consumer behaviour, brand management, retail strategy, product assortment planning, store layout and visual merchandising, sales negotiation, distribution channels, and market research methods. Coursework often blends theory with applied projects, asking students to analyse how retailers select, present, and price products to drive footfall and conversion. Merchandising specifically looks at the link between a brand's commercial objectives and the physical or digital experience a shopper encounters, covering topics such as category management, pricing policy, promotional planning, and performance tracking through sales data. Graduates of marketing and sales programs with a retail or merchandising focus commonly move into roles such as merchandiser, category manager, retail buyer, product manager, brand manager, or sales development manager, working across sectors including retail chains, consumer goods companies, and distribution networks. Some pursue further specialisation in digital retail or e-commerce, while others move toward general marketing management. The programme is offered at the master's level, meaning it builds on an undergraduate foundation and is intended to prepare graduates for management-track roles in commerce, retail, and brand-facing marketing functions. Tuition is 250 EUR per year, and all coursework is conducted in French, which is worth noting for applicants weighing their language preparation before enrolling in a French-taught business master's.