Master Marketing, Vente — Marketing des services

The Master Marketing, Vente — Marketing des services, offered by Le Mans Université in Le Mans, France, focuses on services marketing, a branch of marketing concerned with promoting and delivering intangible offerings such as banking, insurance, hospitality, healthcare, and professional services, as distinct from physical products. Students in this field typically study consumer behavior, brand management, and marketing strategy alongside topics specific to services, such as managing customer experience, service quality, and the relationship between service delivery and customer satisfaction. Coursework often covers digital marketing tools, sales techniques, market research methods, and pricing strategies adapted to service-based businesses, where the product being sold cannot be inspected before purchase. Students also learn how organizations manage customer relationships over time, given that services often involve ongoing interaction rather than a single transaction. Graduates of services marketing programs commonly pursue careers as marketing managers, brand managers, or customer experience specialists within service-sector companies such as banks, insurers, telecommunications providers, or hospitality businesses. Others move into sales management, market research, or consulting roles advising service organizations on customer acquisition and retention strategies. The degree is a two-year master's program taught in French, with courses beginning in September. Annual tuition is 250 EUR. Applicants typically hold a background in business, management, or marketing, and the program suits students interested in the specific challenges of marketing offerings that are experienced rather than owned. The training prepares graduates for roles across a wide range of service industries where understanding customer experience and relationship management is central to business performance.