Master Decisions Marketing Operationnelles Digitales

Tuition fees are 10,385 USD per year.

Graduates of this programme work in roles such as Chef de produit marketing, Commercial, and Responsable marketing en PME, in sectors including sociétés d'études et de conseil, agences, and grandes entreprises. The programme includes a mission de conseil marketing for a local organization, as well as modules such as 'Transformations digitales du marketing' and 'Marketing international et interculturel'.

The curriculum is structured around six key competencies, including 'Mettre en oeuvre les nouvelles méthodes' and 'Mener une démarche scientifique en marketing', each comprising multiple modules and projects. Some courses are taught in English, and the programme offers a certification in management anglais. Students can choose to complete the programme in one or two years, with the option of alternating between university and work on a weekly basis (contrat d'apprentissage or de professionnalisation).