Bachelor in Marketing with Online Technologies

Marketing with Online Technologies explores how digital tools, social media, analytics and emerging technologies shape the way organisations reach consumers and build brands. The programme examines content creation, website performance, consumer behaviour and the strategic use of innovations such as AI, IoT and immersive tech to drive marketing outcomes. Learners can gain professional certifications from Google, LinkedIn and HubSpot, giving them recognised credentials that enhance employability. The curriculum blends core business knowledge with specialised modules in social media marketing, digital marketing and user experience design thinking. The three-year Bachelor of Business begins with foundational business and economics modules in Years 1 and 2, before a dedicated Marketing with Online Technologies stream in Year 3 that deepens expertise in digital strategy and campaign management. Graduates are in high demand.

Located in Ireland, Atlantic Technological University is a dynamic college that offers many advantages for international students. You will find a supportive community, excellent applied learning, and teaching environments that reflect the real needs of businesses and professions in the region. With a strong focus on innovation, ATU provides opportunities for you to make significant contributions to society.

ATU offers 179 programs, covering many subjects, including engineering, business, and medicine. Specifically, the college focuses on applied learning and research environments that cater to the needs of local industries. You can expect to learn from experienced faculty and engage with different departments, all while improving your English language skills.

In Ireland, you will experience a unique cultural setting with many activities to enjoy. You will be part of a community of 19,000 students, including 4,000 international students, creating a diverse and inclusive environment. The campus provides modern facilities, and the surrounding city offers many benefits, from historic landmarks to modern amenities, making it an ideal location for you to thrive and succeed.