Master in Marketing Sales Operations

The application deadline for the Sep 2026 intake is Aug 31, 2026. Tuition costs 21,000 USD per year.

Analyzing real-world cases from leading companies and engaging with top-tier management guests, participants in this executive education area gain the tools to bridge the gap between abstract strategy and operational execution. This portfolio is designed for professionals looking to place customer experience at the center of their decision-making to drive sustainable business growth.

Core Competencies

• Deep customer insight: Identifying evolving needs, behaviors, and market-wide opportunities.
• Strategic Alignment: Translating high-level marketing and sales goals into consistent, measurable business outcomes.
• Commercial Innovation: Leading teams through digital and strategic transformations.

Whether choosing intensive specialization certificates or more comprehensive postgraduate pathways, learners are equipped to handle the complexities of modern markets. The curriculum focuses on result-oriented methodologies, ensuring that every concept explored can be immediately applied to professional environments to enhance assertiveness and strategic impact.

NOVA University Lisbon, founded in 1973 and located in Portugal’s dynamic capital region, is a modern and internationally minded institution with roughly 22,018 students, including about 3,408 international students. The university blends urban campus life with strong ties to Lisbon’s cultural and business districts, giving students easy access to internships, cultural attractions, and a lively student scene. Its relatively recent founding means NOVA emphasizes innovation, interdisciplinary study, and international collaboration.

Academically, NOVA offers a broad range of undergraduate and graduate programs across sciences, social sciences, arts, and technology, and is recognized for research excellence in areas such as public health, economics, and engineering. Teaching often incorporates project-based work and partnerships with industry, helping students build practical skills alongside academic knowledge. Support services include academic advising, language courses, and career services geared to preparing graduates for both local and global job markets.

For international students, NOVA provides a welcoming environment with English-taught programs, orientation sessions, and assistance with housing and visas. Living in Lisbon offers a relatively affordable European experience compared with other capitals, plus excellent public transport and a pleasant climate. Whether you seek rigorous research training or practical industry connections, NOVA University Lisbon is a strong choice for students looking to study in a vibrant, internationally connected European city.