Master in Marketing (MSc)

The MSc in Marketing at Hochschule Bonn-Rhein-Sieg gives students a deeper grounding in marketing through a curriculum that integrates technological developments and future market trends. Topics span Marketing Process and Strategy, Digitalisation of Business Models, International Marketing, Case Studies, Pricing, Market Research, Data Management and Statistical Analytics, Future Trends and Scenario Techniques, Business Model Generation, Product and Innovation Management, Services, Sales Promotion, Digital Consumer Behaviour, and Business Communication and Negotiation. The programme runs over three semesters, starting in the winter semester, and is taught through lectures, rolling seminars, practice elements, workshops, excursions, and small group discussions. Classes are held at both the Rheinbach and Sankt Augustin campuses. Students are encouraged to integrate a semester abroad, supported by the faculty's network of partner universities. The programme is offered at Hochschule Bonn-Rhein-Sieg in Sankt Augustin, Germany.