Intro to International Marketing

Tuition is $120 USD. Applications are due Anytime.

The Intro to International Marketing program at Yonsei University is for students who want to learn about marketing worldwide. It's a non-degree program that lasts several weeks and is taught in English. You'll get to study from Seoul, South Korea, and even take classes online.

This program will help you learn about marketing strategies, global consumer behavior, and cultural differences in marketing. You'll develop skills like market research, analysis, and campaign planning. You'll also get hands-on experience with case studies and group projects.

After completing this program, you could work as a marketing coordinator, brand manager, or social media specialist. You might find jobs at companies like Samsung, LG, or Hyundai, or even start your own business. You could also work in industries like fashion, food, or technology, helping companies reach customers around the world.

Yonsei University, located in Seoul and founded in 1885, blends a long academic tradition with modern innovation to welcome students from around the world. With a large, vibrant campus and a student body that includes thousands of international learners, Yonsei offers a global environment where cultural exchange and academic challenge meet. The university’s reputation for rigorous programs across arts, sciences, engineering and business makes it a top choice for students seeking a high-quality Korean education.

Academically, Yonsei emphasizes interdisciplinary study, research excellence and ethical leadership. Students benefit from experienced faculty, well-equipped laboratories and partnerships with industry and research institutions. Programs integrate theoretical learning with practical projects and community engagement, helping learners build both technical expertise and transferable skills valued by employers across Asia and beyond.

International students find extensive support services, from orientation and language programs to career advising and student clubs that ease the transition to life in Seoul. The university’s location provides access to Korea’s tech and cultural hubs, internships and networking opportunities. Prospective applicants should highlight academic achievements and interest in collaborative research or community initiatives to make the most of Yonsei’s dynamic, globally minded campus.