Bachelor in Digital & Social Media Marketing

Graduates of this program are prepared for dynamic careers as social media managers, digital content strategists, marketing coordinators, and community managers. By bridging the gap between academic theory and industry application, this eight-month graduate certificate equips you with the tactical proficiency required to lead brand initiatives in a fast-paced digital landscape.

Industry-Integrated Learning

The program distinguishes itself through deep integration with leading marketing platforms and professional bodies. You will gain hands-on experience by:

• Operating within Studio 67, a student-run agency that partners with real clients on live media projects.
• Utilizing industry-standard tools including Salesforce Marketing Cloud, Hootsuite, and Ahrefs for SEO and content intelligence.
• Positioning yourself for the Chartered Marketer (CM) designation via an accelerated pathway recognized by the Canadian Marketing Association (CMA).

Whether your goal is to master influencer marketing, refine search engine strategies, or leverage data-driven analytics, this curriculum provides the tools to curate branded content and execute multi-channel campaigns that deliver measurable results.