Bachelor in Digital Marketing and E-Commerce

The application deadline for the Sep 2027 intake is Jul 15, 2027.

This program in Digital Marketing and E-Commerce is designed for students who are passionate about digital trends and innovative marketing strategies. It offers a Bachelor of Arts degree, delivered through a blended learning format that combines online and in-person classes. The program spans seven semesters, including a practical semester, providing students with a solid foundation in both theory and practice.

Students will explore a variety of subjects, including digital business models, digital marketing, and user experience. The curriculum emphasizes hands-on projects and collaboration with industry professionals, ensuring that graduates are well-prepared for the fast-paced digital economy. Skills in project management, teamwork, and scientific research are also developed, equipping students for diverse roles in the field.

Graduates can pursue various career paths such as E-Commerce Manager, Customer Relationship Manager, UX/UI Designer, and Social Media Manager. They will be well-positioned to work in sectors like online marketing, product management, and digital sales. The skills acquired in this program are transferable, allowing for flexibility in career choices across different industries.