Bachelor in DEUST - Action, commercialisation des services sportifs

The tuition fee is 178 EUR per year.

The DEUST in Action et commercialisation des services sportifs — sport services marketing and management — is a two-year undergraduate diploma that combines knowledge of the sport sector with applied skills in marketing, commerce, and event management. Offered at Université de Montpellier in Montpellier, France, the programme is taught in French and charges 178 EUR per year in tuition, with a September start. Students learn about the economic and legal environment of professional and amateur sport in France, the organisation and management of sport facilities and clubs, the marketing of sport services and products, event planning and coordination, and customer relationship management. Sales techniques, budget management, digital communication strategies for sport organisations, and the regulations governing sport federations and associations are also covered. An important feature of the degree is its practical orientation: students undertake supervised work placements in sport organisations, allowing them to apply commercial and operational knowledge directly in leisure centres, professional clubs, municipal sport services, or private fitness businesses. Graduates are prepared for roles such as sport facility manager, sport events coordinator, sport services salesperson, client relations manager in a leisure company, or administrator in a sport federation or association. The DEUST is designed as a professionally terminal qualification that equips students for rapid entry into the labour market, though some graduates continue to a full bachelor's degree in sport sciences, marketing, or management to deepen their qualifications.