Bachelor in Consumer Merchandising/Retailing Management (Bachelor's)

At Simmons University, tuition is Tuition for the 2025-2026 academic year is $38,500 per year for full-time undergraduate students..

This on-campus bachelor's programme is offered full-time over four years. Students study consumer behavior through courses in psychology, sociology, economics, and neuroscience. The curriculum includes hands-on case studies on e-commerce, sustainability, and digital merchandising. AI tools like ChatGPT are used to support tasks such as marketing content creation and sentiment analysis.

Focus areas include Consumer behavior, E-commerce essentials, Digital merchandising, Sustainability in retail, Retail technology integration, Marketing analytics.

The programme requires 120 credits, with 40 credits in required core business courses, 12 credits in retail management-specific courses, and 12 credits in electives. A two-credit internship course and a four-credit capstone in strategic management are included.

Graduates enter roles in retail operations, merchandising, marketing, and e-commerce management at companies such as Nordstrom, Panera Bread, and Macy's.

Applicants must have a high school diploma or equivalent. Required documents include official transcripts and standardized test scores. A minimum GPA of 2.5 is recommended.

The programme totals about 120 credit hours. On-campus, full-time, four years. For international students, tuition is well above the median for US programmes. The institution admits about 66% of applicants.

Simmons University, founded in 1899 and located in Boston, blends a strong liberal arts tradition with career-focused professional programs. With about 6,364 students and 61 programs across undergraduate and graduate levels, Simmons emphasizes personalized learning, experiential education and professional preparation. Its urban setting connects students to internships, research collaborations and cultural resources across one of the United States’ leading academic and healthcare hubs.

Academic life at Simmons features small classes, interdisciplinary study and opportunities to translate classroom learning into practice through internships, practicums and applied projects. The university’s career services and alumni network support job placement while faculty mentorship helps students develop professional portfolios and industry contacts. Programs span healthcare, business, education, the arts and technology, each oriented toward employability and real-world impact.

Campus life balances a close-knit community with access to Boston’s museums, hospitals, startups and arts scene, providing international students both support and vibrant opportunity. Practical services include orientation, housing assistance and international advising to ease transition into study and life in the city. Prospective applicants should review program requirements, application deadlines and scholarship options to find the Simmons pathway best aligned with their academic and career goals.