Bachelor in Commerciele Economie

Students who thrive in creative problem-solving and have a keen interest in trends and customer needs will excel in the Commerciële Economie programme. This programme, which has a duration of four years, focuses on turning innovative ideas into successful products and services. It is ideal for those who enjoy marketing, sales, and entrepreneurship.

In the first year, you work on real-world projects for businesses and organisations, such as developing a profitable product and creating promotion plans for sustainable organisations. The programme also includes modules on social design and improving user experience, where you work with companies to enhance their customer experience and online presence. The second year includes online marketing and the chance to start your own business during the Student Startup project. In the third and fourth years, students complete a work placement (stage) and minor, and work on interdisciplinary projects with students from other fields.

Throughout the programme, students have the opportunity to develop entrepreneurial skills, with the option to start their own business or complete a minor in entrepreneurship.

HZ University of Applied Sciences is a top-rated Dutch institution known for its personal approach and focus on practical, career-oriented education. Located on the beautiful Zeeland coast, it offers a unique learning environment where students are treated as individuals rather than numbers.