Bachelor in Creative Advertising

At Seneca Polytechnic, tuition comes to 17,500 CAD per year.

Advertising exists at the volatile intersection of creative expression and commercial strategy, where the primary objective is to turn human insights into persuasive narratives. The Creative Advertising (CAB) diploma at Seneca Polytechnic immerses students in this high-stakes environment, equipping them with the practical expertise required to thrive in agencies or corporate marketing departments.

Through a two-year, four-semester curriculum, the program emphasizes a building-block approach to skill acquisition. Students are guided by award-winning industry professionals through the complexities of modern branding, moving from foundational theory to specialized practice. The program recognizes that the industry relies on a synergy between two distinct mindsets, allowing students to focus their studies through specialized streams:

• Creative: Focused on the craft of art direction, copywriting, design, and content creation.
• Business: Centered on account management, strategic planning, and brand marketing.

Bridging Theory and Practice

What distinguishes this curriculum is its commitment to experiential learning. Students engage with Studio 67, a student-run agency that facilitates work with real-world clients. This culminates in the final semester, where creative and business students collaborate on integrated campaigns, effectively simulating the cross-disciplinary workflows of professional agencies. Beyond the classroom, students are encouraged to test their mettle in prestigious competitions like the D&AD New Blood Awards, the National Advertising Challenge, and the Cannes Lions Awards, ensuring they graduate not just with a diploma, but with a highly competitive professional portfolio.