Bachelor in BUT - Techniques de commercialisation

The BUT - Techniques de commercialisation (Commercial Techniques) at I.U.T de Saint-Denis - Université Paris 13 (93) in Saint-Denis, France is a three-year bachelor's-level qualification designed to prepare students for operational roles in sales and marketing. Core study areas include consumer behaviour and market research, product and price strategy, digital marketing tools and social media, sales negotiation and client relationship management, supply chain basics, and business communication in professional French and, increasingly, in English. The programme places heavy emphasis on applied commercial skills: prospecting, managing a portfolio of clients, presenting proposals, and working with customer relationship management software. Case studies, business simulations, and mandatory placements in commercial organisations give students real-world experience before they graduate. Graduates are employed as sales representatives, account managers, marketing assistants, business development officers, and category managers across retail, financial services, telecommunications, and industry. The degree begins in September, runs for 3 years, and carries annual tuition of 178 EUR. Teaching is conducted in French.