Bachelor in BUT - Techniques de commercialisation - en apprentissage

For Bachelor in BUT - Techniques de commercialisation - en apprentissage, the tuition fee is 208 USD per year.

The BUT - Techniques de commercialisation - en apprentissage (Sales and Marketing Techniques — Apprenticeship) is a three-year bachelor-level program at I.U.T Nancy-Charlemagne - Université de Lorraine in Nancy, France, delivered in French. This apprenticeship format combines academic study of commercial techniques with sustained workplace experience at a partner company, allowing students to apply marketing, sales, and customer management skills in real professional settings throughout their studies. The curriculum covers market analysis, consumer behaviour, digital marketing, negotiation, and commercial strategy, complemented by the practical dimension that the apprenticeship contract provides. Graduates are well placed to enter roles in sales, marketing, account management, or business development, and often benefit from having already built a professional network during their training. Further study in marketing or management is also an option. Yearly tuition is 178 EUR, instruction is in French, and the program starts in September.