Bachelor in BUT - Techniques de commercialisation - en apprentissage

For Bachelor in BUT - Techniques de commercialisation - en apprentissage, tuition fees are 208 USD per year.

The BUT - Techniques de commercialisation - en apprentissage (Bachelor Universitaire de Technologie in Commercial Techniques — apprenticeship track) at I.U.T de Metz, Université de Lorraine, in Metz, France, combines the commercial techniques curriculum with a structured work-study arrangement across three years. Students alternate between university sessions covering sales strategy, digital marketing, consumer behaviour, market research, negotiation techniques, and commercial information systems, and periods of employment at a host company in a commercial or sales support role. The apprenticeship model provides sustained, structured exposure to real sales and marketing environments throughout the duration of the degree, accelerating the development of practical commercial skills and professional confidence in client-facing situations. Students build experience managing the sales cycle in practice, learn to use the commercial tools common in their sector, and develop a professional network through their employer relationships across the three years of the program. Many apprentices receive employment offers from their host company at the end of the program. The work-study contract provides remuneration during the professional periods. Graduates are prepared for roles in sales coordination, business development, account management, marketing operations, and e-commerce. The program runs for three years from September, with yearly tuition of 178 EUR. All instruction is in French.