Bachelor in But Marketing Management Point Vente

Students who thrive in practical, hands-on learning environments will appreciate the Marketing and Management du Point de Vente specialisation on the Beauvais campus. Alongside modules in marketing, students develop capabilities in project management, digital culture, and commercial communication.

The programme covers a wide range of topics, from English for commerce to quantitative methods and financial elements of business.

Students engage in projects and internships, such as the opening of a point of vente, which provide real-world experience and prepare them for roles in retail, commercial, and customer relationship management.