Bachelor in Business Administration - Marketing

Tuition fees are 18,961 USD per year, and applications for the Sep 2027 intake are open until Jul 15, 2027.

The Bachelor in Business Administration - Marketing at Salem State University is a degree program for students who want to develop skills in marketing. This 4-year program helps students learn about marketing and business. Students gain skills in areas like consumer behavior and marketing research.

The curriculum includes courses in marketing, business, and liberal arts. Students learn about marketing principles, consumer behavior, and marketing research. They also develop skills in data analysis and decision-making. The program includes hands-on experiences, such as marketing projects and case studies.

Graduates of this program can work as marketing managers, market research analysts, advertising managers, brand managers, or sales managers. They can work in industries like retail, advertising, or consulting. Employers may include companies like Procter & Gamble, Nike, or Google.

Salem State University in Salem, Massachusetts, offers a practical and inclusive public university experience with a focus on experiential learning and community engagement. Established in 1854, Salem State serves a diverse student body with programs across the arts, sciences, education, business and health fields. The university's urban location provides easy access to internships, cultural resources and professional opportunities in the greater Boston area.

Salem State emphasizes applied learning through internships, service-learning projects and partnerships with local organizations, helping students translate classroom knowledge into workplace skills. The institution offers an array of undergraduate and graduate programs and supports hands-on experiences in labs, studios and community settings. Faculty mentoring, small discussion-based classes and career services help students develop practical competencies and prepare for a range of careers.

International students benefit from dedicated support, orientation services and opportunities to engage with the local community. Campus life includes student clubs, cultural events and athletic programs that contribute to a welcoming atmosphere. For prospective students seeking an accessible, professionally oriented education with strong ties to the region and an emphasis on applied experience, Salem State University provides an engaging and supportive environment.