Bachelor in Advanced Digital Marketing and Analytics (Honours)

Griffith University is a young, research-led institution with campuses across South East Queensland, including Brisbane and the Gold Coast. Founded in 1975, Griffith serves around 45,000 students with a strong international community of more than 8,500 learners. The university combines high-quality teaching with a commitment to sustainability, social responsibility and practical research, offering a balanced student lifestyle near beaches, urban centres and natural reserves.

Griffith offers a wide range of programs across health, environmental science, business, creative arts and engineering, supported by modern facilities such as advanced design and manufacturing labs and clinical training centres. Its research institutes address global challenges in areas like water science, drug discovery and climate adaptation, and students benefit from industry-linked projects, placements and applied learning that enhance professional readiness and employability.

International students are supported by dedicated advisors, scholarship schemes and orientation programs that ease the transition to Australian study. On-campus accommodation options and a buddy program help build connections, while vibrant campus life and career services support internships and graduate outcomes. For students seeking an engaging, practical education in a lively coastal region, Griffith combines academic strength with strong student support and real-world opportunities.

The Bachelor in Advanced Digital Marketing and Analytics (Honours) at Griffith University is a degree for students who want to study digital marketing and analytics. It takes 4 years to complete and helps students develop skills in data analysis, consumer behavior, and digital marketing strategies.

Students will learn about digital marketing trends, data analytics, and consumer behavior, and develop practical skills through hands-on learning experiences and real-world projects. They will also get to work with cutting-edge tools and technologies and engage with industry partners.

Graduates can pursue careers as digital marketing specialists, data analysts, marketing managers, or social media managers. They can work in industries like marketing, advertising, or e-commerce, and may find jobs with companies like digital marketing agencies, tech firms, or retail businesses.