Master in Advanced Business Management & Innovation

This programme takes in the Insight-Excellence Lab for eye-tracking studies and offers an option for an auslandssemester abroad. It is aimed at those with a bachelor's in business/ economics who have achieved a minimum grade of 3,0 and who wish to develop their understanding of Business Management, Innovation and Entrepreneurship in a digitalised world, the latter taught through digitale Transformation modules. Students can focus on finance, marketing, and strategy, and also have opportunities to work with industry partners such as Dell Technologies, DELL-EMC Deutschland, Voith, and Bosch, engaging in projects like Business Development and Produkt Management.