Bachelor in Vertiefungsrichtung Digitale Wirtschaft

The digital transformation is a key driver of change in today's industries, and the programme Vertiefungsrichtung Digitale Wirtschaft addresses this by focusing on the application of new technologies and the development of digital strategies for companies. Students explore cutting-edge technologies such as blockchain and participate in workshops on influencer marketing, customer journeys, and agile methodologies, fostering expertise that can be applied across various industries, from start-ups to multinational corporations.