Bachelor in Turismo Y Marketing

Tourism combined with marketing is a dual degree that addresses the commercial and operational realities of the travel and hospitality industry. Tourism studies cover destination management, hospitality operations, heritage and cultural tourism, transport systems, tourism policy, and sustainable tourism practices. The marketing component develops skills in consumer behaviour, market research, digital marketing, brand strategy, pricing, and campaign management. Graduates are well positioned for roles in destination marketing organisations, tour operators, hotel groups, airline marketing departments, and travel technology companies. The combination of sector knowledge and marketing expertise is particularly valued in an industry where digital channels and customer experience are central to competitiveness. This bachelor programme runs for 5.2 years and is taught at Rey Juan Carlos University at its campus in Madrid, Spain.