Master in Strategische Kommunikation/Kommunikationsanalyse

On the Master Strategische Kommunikation Kommunikationsanalyse, students engage in a communication science research project over two semesters, developing a research design, conducting data collection, and analysing the results. The programme offers two specialisations: Strategic Communication, focusing on PR and corporate communication, and Kommunikationsanalyse, focusing on journalism, market research, and online communication. The curriculum also includes a strong practical network, with connections to media, PR, and cultural and scientific organisations.

Students have the opportunity to take modules in sociology, political science, and economics, fostering interdisciplinary learning.