Master in Strategic Communication & Management

The University of Zurich is a public research university. It is located in Switzerland. The university is the largest in Switzerland. It has seven faculties. It also has over 150 institutes. More than 200 study programs are offered.

The University of Zurich is known for its diverse perspectives. It brings together different ways of thinking and academic cultures. The university is home to students and staff from over 120 countries. This creates a rich international environment for learning and research.

The University of Zurich offers a Master's programme in Strategische Kommunikation & Management. Communication science is a key discipline today. This specialized Master's teaches theoretical knowledge and current research on how organizations communicate. It covers internal and external target groups. Students analyze communication strategies and their effects. They also learn to manage communication processes. Topics include public relations, advertising, and campaigns.

This Master's degree qualifies graduates to plan and evaluate projects. These projects involve organizational communication, public relations, and marketing. Graduates can work in communication departments. They are prepared for roles in companies, public institutions, and NGOs. The programme requires a Bachelor's degree in Communication Science and Media Research. Applicants without this specific Bachelor's need 60 ECTS credits of relevant prior knowledge. A minimum Bachelor's grade of 5.0 is required.