Bachelor in Principles Of Behavioral Economics

The Principles of Behavioral Economics programme introduces students to the field of Behavioral Economics, a relatively new branch of economic science, focusing on the course's strong everyday applicability.

Most economic models assume that people make rational decisions based on economic factors, but Behavioral Economics challenges this assumption. This program offers an interdisciplinary approach, drawing on insights from psychology and social sciences to better understand human behaviour. This approach equips students with valuable skills for making better decisions in complex economic and everyday situations, and for predicting consumer and competitor behaviour, making it a good fit for students who enjoy a mix of economics and psychology.

The teaching staff are experienced and passionate about the subject, and the program fosters a culture of curiosity, open-mindedness, and enjoyment of discovery. The course includes subjects such as the key findings on the deviations from rational behaviour.