Master in MSc International Marketing

Tuition fees are 34,059 USD per year.

Heriot-Watt's MSc International Marketing is delivered on its Edinburgh campus and features the Practice Excellence Network (PEN) where students can take on a live, industry-led project. This programme provides an in-depth examination of marketing theories and models, equipping students with strategic skills and techniques to address various marketing issues. Students can customise their learning by choosing from a range of optional courses, including Social Media Marketing, Contemporary Business Technology, and Heritage and Cultural Marketing. The programme concludes with a dissertation, allowing students to explore a marketing topic of their choosing.

Heriot-Watt University, Edinburgh combines almost two centuries of history with a modern, career-focused education. Founded in 1821 in Scotland, the university serves around 9,765 students across ten distinct program areas, offering strengths in engineering, business, design and applied sciences. Its long-standing reputation for practical learning and industry engagement makes it attractive for students aiming to translate academic study into real-world outcomes.

Academically, Heriot-Watt is known for applied research, professional partnerships and strong postgraduate opportunities. International collaborations and a global campus network broaden study options and deliver a multicultural classroom environment. Facilities emphasize laboratories, design studios and industry-standard technologies, while staff often bring industry experience that helps shape practical curricula and employability-focused projects.

For international students, Edinburgh’s compact campuses provide supportive services, orientation programs and career guidance to ease transition. The city’s vibrant cultural scene, combined with access to Scotland’s business and energy sectors, offers internships and networking possibilities. Prospective applicants should highlight relevant practical experience and career goals when applying, as the university favors candidates who demonstrate how their studies will connect to professional ambitions.