Master in Msc In Marketing And Digital Media

Applications for the Sep 2026 intake close on Aug 31, 2026. Tuition fees are 26,869 USD per year.

Aspiring marketing professionals looking to bridge the gap between traditional brand strategy and the rapidly evolving digital ecosystem will find this programme a vital launchpad for their careers. It caters to those aiming to master the complexities of data-driven decision-making, consumer behaviour in the digital age, and the technical fluency required to lead omnichannel marketing initiatives.

The curriculum distinguishes itself by blending rigorous academic theory with hands-on practice, ensuring participants are not just observers of the digital transformation but active drivers of it. Students explore the intersection of technology and creativity, gaining proficiency in tools such as web analytics, programmatic advertising, and social media strategy. The programme fosters a truly international mindset, drawing on ESCP Business School’s multi-campus network to provide global perspectives on marketing challenges.

Strategic Digital Fluency

Beyond technical skills, the course emphasises the development of critical thinking and leadership qualities. Participants are encouraged to challenge conventional marketing wisdom, preparing them for high-impact roles in multinationals, media agencies, or entrepreneurial ventures. Through real-world projects and direct engagement with industry experts, students graduate with a robust portfolio and the agility to navigate the volatile, uncertain, complex, and ambiguous (VUCA) environments of modern business.

ESCP Business School is a historic and internationally focused institution that offers business education across multiple European campuses, including London. Founded in 1819, ESCP combines rigorous academic training with an emphasis on cross-cultural experience, preparing students for global leadership roles. Its multi-campus model enables students to study in different business environments, gaining adaptability and a European perspective on commerce and management.

Programs emphasize experiential learning, international internships and strong industry engagement, supported by faculty who blend academic insight with practical experience. Students benefit from an extensive alumni network and active career services that facilitate placements, mentorships and entrepreneurial projects. Small cohort sizes and collaborative learning foster teamwork, communication and leadership development.

Ethical leadership and social responsibility are central components of the curriculum, equipping graduates to navigate complex global challenges. For international students seeking a concentrated, mobility-rich business education with deep European links, ESCP offers a distinctive pathway to build professional networks and advance careers in international business.