Master in MSc Digital Marketing

The application deadline for Master in MSc Digital Marketing is Sep 15, 2026, while tuition fees for Master in MSc Digital Marketing are 24,433 USD per year.

Your journey in the MSc Digital Marketing programme begins with the Consumer Behaviour module, where you’ll explore the rational and emotional drivers that influence buying decisions – a core aspect of marketing in the digital age. You’ll examine theories and concepts, analyse consumption patterns, and use structured analysis to understand how and why consumers behave as they do. This understanding is crucial for creating targeted, effective marketing strategies. Your learning culminates in a final project focused on a real digital marketing challenge, where you’ll apply data-driven thinking and strategic insight to inform your approach. The course is based at the University of Portsmouth’s London campus, located in the creative district of Walthamstow, ensuring easy access to London’s dynamic business scene.

University of Portsmouth, established in 1869 and located in the historic coastal city of Portsmouth, offers a vibrant student experience with around 28,000 students, including approximately 5,000 international learners. The university combines strong teaching and research with practical industry links and a waterfront location that enriches campus life. Its long history of technical and professional education makes it a familiar choice for students seeking applied learning in a city with excellent transport links.

Portsmouth provides a range of programs organized across ten broad subject areas, encompassing engineering, business, health professions, creative arts and sciences. Students benefit from industry placements, modern laboratories and career-focused modules that enhance employability. The university also supports research-led teaching and partnerships with local employers, giving international students opportunities to gain real-world experience alongside academic study.

Comprehensive support services help international students with visas, accommodation, language preparation and wellbeing, while student societies and campus activities foster social integration. With practical training options, placement support and access to regional industries and cultural sites, Portsmouth is well suited to students who value both academic quality and hands-on experience. Prospective applicants should investigate program specifics, placement opportunities and scholarship options before applying.