Master in MSc Consumer Insights and Branding Strategy Part Time

For Master in MSc Consumer Insights and Branding Strategy Part Time, tuition comes to 17,523 USD per year.

Overview

In a dynamic, rapidly changing business world, marketers need to understand how to build brands and maintain strong brands over time. Strong brands are central to a company’s success. Organisations in the consumer goods, luxury, services, business-to-business, non-profit, and sports sectors all benefit from having strong brands. This programme targets the critical need for expertise in branding strategy. In addition, most modern businesses place an emphasis on understanding consumer behaviour to drive their marketing and branding strategies. Effective branding strategies help to generate positive customer responses such as brand recognition, word of mouth, brand trust, and brand loyalty.

Gaining consumer insights helps firms to plan, drive and evaluate their marketing strategies, to develop and maintain their brands, and to evaluate the effectiveness of branding activities. This programme is unique as it focuses on consumer insights to address these needs, and to inform branding strategies. The practice of branding and brand management is always evolving. External forces, including the impact of new technologies, demographic changes, and a greater need for sustainability, corporate responsibility, and authenticity, affect the world that brands inhabit. Successful brand strategists are able to navigate the ever-changing environment and utilize consumer insights to make better marketing decisions.

Our approach to learning gives you the opportunity to develop knowledge and gain practical experience through project-led modules that also provide invaluable skills.

Maynooth University sits just 25 kilometres from Dublin in County Kildare, combining the calm of a historic college town with easy access to Ireland's capital. Founded in 1795 and now one of the nation’s fastest growing universities, Maynooth hosts a diverse community of more than 17,600 students, offering a welcoming campus that blends tradition and modern facilities. International students find a compact, navigable environment that supports focused study while remaining close to internships, cultural sites and the business hub of Dublin.

Academically, Maynooth is recognised for research-informed teaching across humanities, sciences and social sciences, with personalised class sizes that help students build strong relationships with faculty. The university emphasises employability and practical learning, connecting students with local employers and research projects that reflect Ireland’s vibrant economy. Student services include language support, career guidance and a range of clubs and societies that ease the transition to university life and foster friendships across cultures.

For prospective international applicants, Maynooth offers an environment that balances academic rigour with pastoral care and a clear route to professional networks. Affordable living compared with central Dublin, efficient transport links and active student support make it a practical choice for those seeking quality education in Ireland. Whether aiming for research, professional qualification or further study, Maynooth presents a focused, student-centred pathway with strong links to industry and community life.