Bachelor in Marketing (Minor)

Tuition is 14,501 USD per year.

How effectively a brand communicates its value proposition determines its survival in an increasingly crowded digital landscape. This Marketing Minor is designed for students pursuing a bachelor’s degree outside of the BBA in Marketing who wish to integrate high-level commercial acumen into their primary field of study. By bridging the gap between theoretical consumer insights and practical sales application, the programme ensures graduates possess the versatile toolkit required to navigate modern business environments.

Students engage with core concepts such as buyer behaviour, promotional strategy, and digital marketing, culminating in an experiential learning environment.

The Marketing Practicum

This central component of the curriculum moves beyond the classroom, tasking students with the development of comprehensive marketing strategies and collateral for real-world organizations. Whether working with for-profit enterprises or non-profit entities, participants synthesize their academic training to solve tangible engagement problems, significantly enhancing their professional profile before graduation.

Douglas College's campuses in Coquitlam, New Westminster, and Surrey offer modern facilities set within accessible urban communities. Classrooms, labs, and student spaces are designed for collaboration and hands-on learning. The atmosphere emphasizes support, with resources tailored to help students succeed academically and personally. International students join a network of programs that blend university-level coursework with career-focused training.