Master in Marketing Analytics (online) (OMMA)

The application deadline for Master in Marketing Analytics (online) (OMMA) is Mar 15, 2027, and tuition is 36,100 USD per year.

The Master in Marketing Analytics (OMMA) is a graduate program for students who want to learn about data-driven marketing. It's a Master's degree that takes a few years to complete and is taught in English. The program helps students develop skills in data analysis, marketing research, and strategy.

The OMMA curriculum covers subjects like marketing research, statistics, and data visualization. Students learn about consumer behavior, market trends, and marketing metrics, and develop skills in tools like Excel, SQL, and Python. They also get to work on projects that help them apply their knowledge to real-world marketing problems.

Graduates of the OMMA program can work as marketing analysts, data scientists, brand managers, or market research managers. They can find jobs in companies that focus on consumer goods, finance, or technology, and work with teams to develop marketing strategies and analyze customer data.

The University of Maryland, College Park is a large, research-intensive public university that combines rigorous academics with abundant opportunities for internships and industry collaboration. Located near Washington, D.C., UMD offers diverse undergraduate and graduate programs across fields such as engineering, business, public policy, arts and sciences. The campus fosters innovation through interdisciplinary research centers and strong ties to government and private-sector partners.

UMD supports international students with comprehensive services that include orientation, academic advising, career counseling and language assistance. Students can engage in cutting-edge research alongside faculty, participate in student organizations and access a wide range of experiential learning options. The university’s emphasis on entrepreneurship, sustainability and technology provides practical pathways to professional development and real-world impact.

Proximity to the nation’s capital expands internship and networking possibilities, while active student life and numerous clubs help build community. UMD’s combination of academic excellence, research opportunities and strategic location makes it an attractive choice for students seeking a rigorous education with strong career prospects and global connections.