Master in Consumer and Digital Marketing Analytics

The deadline to apply for the Sep 2027 intake is Jun 1, 2027, while tuition fees are 25,934 USD per year.

The Master in Consumer and Digital Marketing Analytics at Bangor University is a one-year program for students who want to gain advanced knowledge in marketing. This degree helps students develop skills in marketing strategy, global brand management, and consumer behavior. Students learn from a mix of fundamental theory and practical research projects.

The curriculum includes compulsory core modules such as Marketing Strategy, Global Brand Management, and Customer Insight Analytics. Students also undertake a practical research project to gain consumer insight and develop advanced transferable skills. The program includes real-world marketing projects and case studies to help students develop their skills.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Research Analysts, or Marketing Consultants. They can work in various industries, including retail, advertising, and market research firms.

Bangor University, located in the coastal city of Bangor in Wales and founded in 1884 (Royal Charter 1885), is a public institution known for combining strong research with a student-focused experience. The university enrolls around 11,000 students, including roughly 2,700 international students, and groups teaching and research across nine academic schools. With 382 programmes spanning arts, sciences and professional subjects, Bangor balances tradition and innovation while aiming to deliver high academic standards and a supportive learning environment.

Set between the mountains of Snowdonia and the Menai Strait, the campus offers an attractive natural setting alongside good connections to larger UK cities. Institutional review commends its data-driven approach to quality, partnership with students, and embedded bilingual provision. Sustainability and global citizenship are central themes, informing research, enterprise and campus life, while interdisciplinary projects and community links create practical learning pathways for students at undergraduate and postgraduate levels.

International students benefit from tailored support services, Welsh cultural opportunities, and a breadth of modules that suit varied career goals. Small-group teaching, research-led study and industry connections support employability, internships and further study. Prospective students seeking a welcoming campus with strong pastoral care, active student societies and clear routes into professional life will find Bangor offers rigorous academics alongside a distinctive natural and cultural setting.