Master of Arts in Visual and Experience Design

For Master of Arts in Visual and Experience Design, the tuition fee is 15,102 USD per year.

The Master of Arts in Visual and Experience Design at University of Europe for Applied Sciences is a graduate program taught in English in Dubai, United Arab Emirates. Visual and experience design sits at the intersection of graphic design, interaction design and user research, focusing on how people perceive, navigate and respond to digital and physical environments. Coursework in this field typically covers visual communication, typography, interface design, interaction design, design research methods, prototyping and usability testing, alongside broader design theory that examines how aesthetic choices affect user behavior and brand perception. Students learn to move a concept from an initial idea through wireframes and prototypes to a finished interface or experience, using feedback from users at each stage to refine the outcome. Because experience design spans digital products, physical spaces and service touchpoints, students in this discipline often work across mediums, applying the same design thinking process to a mobile application, a retail environment or a customer journey. Graduates typically pursue careers as user experience designers, user interface designers, product designers, design researchers, brand and visual designers, or design strategists within technology companies, agencies, consultancies and in-house design teams. Some go on to lead design departments or start independent design practices. The program's location in Dubai places students within a regional market where digital services, retail and tourism are expanding, creating demand for designers who understand both visual craft and user experience. Delivered entirely in English, the Master of Arts in Visual and Experience Design at University of Europe for Applied Sciences is intended for students who already hold an undergraduate degree and wish to specialize at the graduate level in design practice and research.