Master Marketing, Vente — Marketing et communication

At Université Paris-Panthéon-Assas, tuition fees are 292 USD per year.

Marketing et communication is a specialization within the master's program in Marketing, Vente (marketing and sales) offered by Université Paris-Panthéon-Assas in Paris, France. Marketing as a discipline covers how organizations identify customer needs, develop products and services, and communicate value to target audiences, while the communication component focuses on how messaging and brand strategy are built and delivered across channels. Typical subjects in a program combining marketing and communication include consumer behavior, brand management, marketing strategy, advertising and communication planning, and market research methods. Students often study how companies position products and services, design communication campaigns, and measure the effectiveness of marketing and communication activities across traditional and digital channels. Career paths associated with this discipline include roles in brand management, marketing strategy, advertising and communication agencies, market research, and corporate marketing departments across a wide range of industries. The program is completed over two years and results in a master's degree, with French as the language of instruction, so applicants should be prepared to study marketing and communication concepts through French-language coursework and case studies. Classes are scheduled to begin in September, and yearly tuition is 250 EUR. The Paris setting places the program close to a wide range of companies, agencies, and brands, providing a professional environment connected to the marketing and communication topics covered throughout the two years of study.