Master Management — Marketing

Tuition costs 292 USD per year.

CY Cergy Paris Université also offers a Marketing specialization within its Master Management, based in Cergy-Pontoise Cedex, France. Marketing as a field of management study covers how organizations understand customer needs, develop products and services, communicate their value, and manage the relationship between a brand and its market. Students in a marketing specialization typically study consumer behavior, market research methods, brand strategy, digital and traditional marketing communications, pricing, and product development, along with the broader management fundamentals shared across the Master Management program, such as strategy and organizational behavior. Coursework often includes analyzing market data to understand customer segments, designing marketing campaigns, and evaluating how well marketing strategies perform against business objectives, with increasing emphasis on digital channels, social media, and online customer engagement alongside traditional marketing tools. Because marketing touches nearly every type of organization, from consumer goods companies to services, technology firms, and nonprofits, graduates from this kind of program can pursue a wide range of roles, including marketing manager, brand manager, market research analyst, digital marketing specialist, or product marketing roles across many industries. The specialization builds both the creative and analytical sides of marketing, combining an understanding of consumer psychology and communication with the data analysis skills needed to measure and refine marketing decisions. This is a two-year master's degree, taught in French, with an intake in September and a yearly tuition of 250 EUR.