Master Management — Management de la communication d'entreprise

Master Management — Management de la communication d'entreprise, delivered by Université Côte d'Azur in Nice, situates corporate communication within the broader field of management. This discipline studies how organizations plan, produce, and manage their internal and external communication, including public relations, corporate messaging, media relations, and communication strategy aimed at employees, customers, investors, and the public. Students examine how communication supports an organization's overall strategy and reputation, and how communication activities are planned, executed, and evaluated within a management framework. Corporate communication draws on management theory alongside more specific communication skills, since organizations need to coordinate messaging across departments, respond to public and media scrutiny, and manage communication during both routine operations and periods of change or crisis. Coursework in this area typically covers strategic communication planning, media relations, internal communication, and the management of communication teams and budgets within organizations. Career paths associated with this field include roles such as corporate communication manager, public relations specialist, internal communications officer, and positions responsible for managing an organization's messaging and reputation with various audiences. The program is a two-year master's degree taught in French, with an intake in September and a yearly tuition of 250 EUR. Located in Nice, France, it is part of Université Côte d'Azur's Management field, combining general management training with a specific focus on how organizations plan and manage their communication activities.