Master in Strategic Communication and Public Relations

The tuition fee is 19,605 USD per year.

Strategic communication and public relations concern how organizations manage their reputation, messaging, and relationships with audiences such as customers, media, employees, and the wider public. A Master's degree in Strategic Communication and Public Relations typically covers topics including media relations, crisis communication, brand messaging, digital and social media strategy, and campaign planning, along with research methods for measuring communication effectiveness. Coursework often involves developing communication strategies and campaigns for real or simulated organizations, combining theoretical understanding of communication with practical planning and writing skills. Students refine their ability to craft messages for different audiences and platforms, and to manage communication during both routine operations and periods of crisis. Graduates typically pursue roles such as public relations manager, communications director, corporate communications specialist, or strategic consultant, working across corporate, government, nonprofit, or media organizations. The American University in the Emirates offers this Master in Strategic Communication and Public Relations in Dubai, United Arab Emirates, with instruction in English. As a master's-level program, it is designed for students who hold a relevant undergraduate degree and want advanced, specialized training in communication and public relations practice. Dubai is home to a substantial concentration of regional and international media, marketing, and public relations firms, alongside government entities that manage significant public communication efforts, making the city a practical base for studying this field. Students benefit from being situated in an environment where communication and public relations skills are actively applied by a wide range of organizations operating across the Gulf region and internationally.