Bachelor in Marketing with Placement

Tuition costs 33,305 USD per year.

Marketing examines how organisations identify, create and communicate value to customers, navigating questions of consumer behaviour, digital transformation and data-driven decision-making. This BSc places those themes within a four-year programme that blends theory with real-world practice.

Throughout the first two years you will attend lectures, workshops and labs where you design digital campaigns, analyse consumer data and develop branding strategies. In the third year you complete a paid, industry-based placement, applying those skills in a commercial setting and receiving support from the university Placements Office.

• One-year paid placement in year three, integrated into the degree
• Accredited by AACSB and the Institute of Data and Marketing
• Ranked 3rd in the UK for Marketing by the Complete University Guide 2027
• Opportunities to run real digital campaigns for external organisations

The University of Southampton is a research-led university and founding member of the Russell Group, consistently ranked among the top 100 institutions globally. With seven campuses and a diverse community of around 22,000 students, including more than 7,400 international students, Southampton blends high-impact research with strong industry partnerships. The university is known for engineering, oceanography, computer science and health research that influences policy and practice across the UK and beyond.

Academic life at Southampton is shaped by more than 65 subject areas and a focus on practical, research-informed teaching. International students can access a range of scholarships and support services, including merit awards and partnerships with global funding bodies. Career development is embedded in many programs, and the university's strong links with employers and a successful track record of spinouts reflect an entrepreneurial culture that helps students translate ideas into impact.

Southampton the city offers a welcoming coastal setting about 80 minutes from London, with a friendly, walkable campus experience and access to green spaces. On-campus services, student societies and industry connections create a supportive environment for study and personal growth. For prospective international students seeking a research-intensive university with practical opportunities, global networks and a lively coastal city base, Southampton presents a compelling balance of academic excellence and real-world experience.