Marketing Management

At Seneca College, tuition is International student tuition for this program is $17,500 CAD per year..

This program is grounded in marketing theory and research methods. Students learn to apply marketing principles to real-world scenarios. They develop skills in market research, strategic planning, pricing, and promotional strategies. The curriculum focuses on creating and delivering value to customers through practical application.

8 months, 30 credits, optional work term, hybrid delivery.

Graduates can work as account executives, assistant brand managers, customer service managers, marketing or sales managers, media buyers, market researchers, or digital marketing managers.

Applicants must have a bachelor's degree or equivalent. English language proficiency required: IELTS 6.5 overall with no band below 6.0, or TOEFL iBT 90 with minimum scores of 22 in reading and writing, 21 in listening, and 23 in speaking. Required documents include official transcripts and proof of English proficiency.

Hybrid, full-time, 8 months.

Seneca College in Toronto, established in 1967, is one of Canada’s largest colleges with a broad portfolio of career-focused programs and roughly 90,000 learners across multiple campuses and delivery modes. Located in a global city, Seneca combines applied education, industry connections, and flexible pathways that appeal to international students aiming to gain practical skills and launch careers in fields such as business, technology, health, media, and the creative industries.

The college emphasizes experiential learning through co-op placements, industry projects, labs, and simulated workplace environments that prepare graduates for employer expectations. Programs range from diplomas and advanced certificates to undergraduate degrees and continuing education, often developed in close consultation with industry partners. International students are supported by dedicated services including admissions guidance, language assistance, career counseling, and orientation tailored to newcomers.

Studying in Toronto offers rich cultural life, professional networks, and access to internships and part-time work that complement academic training. On campus, student services, clubs, and international student offices help build community and practical success strategies. For students seeking a large, industry-attuned college experience in a major metropolitan center, Seneca provides extensive resources, applied learning opportunities, and strong links to employers.