Bachelor in Marketing Management (BBA, 4 Years)

The University of Nicosia started the first medical program in Cyprus in 2011 by offering the St George’s, University of London Bachelor of Medicine and Bachelor of Surgery (MBBS) graduate-entry program. The University is the largest private university, and the first medical school, in Cyprus, which is also ranked one of the safest countries in the world for students. The university attracts a large number of international students from around the world each year due to its numerous Health degree program offerings. The Medical School at the University of Nicosia encourages students to take part in scientific activities as an extracurricular activity. The priority research fields include brain health, cancer biology, regenerative medicines, and infectious diseases.

Programme Profile

The Marketing Management program explores the dynamic world of marketing, where creativity meets strategy and brands connect with consumers. It helps students understand the fundamentals of marketing management and prepares them to address future market trends through innovative strategies and effective communication. At the same time, it develops the skills sought by 21st-century organizations, such as critical thinking, creativity, collaboration, problem-solving, and empathy.

Aligned with the Business School’s mission, it aims to provide students with advanced marketing content to develop a comprehensive understanding of the core marketing principles needed by successful business leaders to enable them to pursue successful careers in marketing in societies driven by sustainability and technological change. It aims to promote innovation, ethical decision-making, and the use of marketing practices that lead to sustainable growth and strengthen social well-being.

It includes engaging courses covering a wide range of marketing-related topics, such as Digital Marketing, Marketing Research and Data Analysis, Consumer Behavior, Corporate Social Responsibility and Sustainable Marketing, Social Media Marketing, Global and International Marketing Strategies, Services Marketing, Neuromarketing, Integrated Marketing Communications, Strategic Marketing, AI Marketing, Omnichannel Marketing, and more.

The programme also gives students the opportunity to complete a marketing internship at one of the organizations collaborating with the University of Nicosia. The internship in the field of marketing offers a unique opportunity to gain hands-on experience in a dynamic environment. Students will, among other things, participate in developing promotional campaigns, work on digital marketing, and conduct market research on trends and consumer behavior.

Through their participation, students will contribute to real business successes and enhance their confidence, skills, and knowledge. The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece).

UK Chartered Institute of Marketing The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries. https://www.cim.co.uk/ The University of Nicosia is listed as one of CIM’s University Partners ( https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5 ).

CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.

The partnership provides our students with exemptions on CIM qualifications (L3, L4 and L6) and makes them eligible to complete a CIM professional qualification through a set of reduced modules before and once they graduate. Students must gain a minimum of 2.2 (CPA) and meet the following criteria to be eligible for the exemptions: MGT-281 Introduction to Management, MKTG-499 Marketing Internship and 18 Marketing Courses.

During their studies at the university, our students are registered in the Marketing Club, which is brought to them by CIM. This is a global community for full-time students interested in career in marketing. It is designed to support their studies and preparation for the workplace, giving them access to essential marketing resources, tailored content and practical support including expert webinars and the latest marketing trends.

For more information please visit: Occupational Profiles of Graduates with Examples Employment Sectors for Graduates Graduates of the program can work in public or private organizations, taking on roles as marketing consultants or marketing executives. It is among the most rapidly growing areas of business, both nationally and internationally.

Graduate-level career opportunities include roles in customer relationship management, advertising, product and brand management, business development, public relations, sales, market research and analytics, marketing strategy and planning, and distribution and channel management.

Indicative sectors in which our graduates can work include: Banking and financial services (banks, fintech, forex companies, insurance services) Tourism and hospitality (hotels, holiday resorts, airlines, cruise operators) Shipping and transportation (shipping companies, logistics, courier services) Telecommunications and technology Fast-moving consumer goods (FMCG) industries and food and beverages companies Retail and e-commerce (supermarket chains, department stores) Pharmaceutical companies Energy and environment (electricity companies, natural gas, renewable energy sources) Automotive industry and transportation sector Construction and real estate (property development companies, engineering and construction firms) Fashion, cosmetics, and luxury goods Mass media (advertising, digital marketing, public relations, event management) Entertainment, culture, and sports Non-profit organizations and international organizations Education and lifelong learning In short, any business or organization that has, or wishes to develop, a marketing department can benefit from the knowledge and skills of the program’s graduates.

Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree) Postgraduate Studies MBA (Master of Business Administration) MSc in Digital Marketing MSc in Data Analytics MSc in Public Relations and Communication MSc in Product Management Doctoral Studies (PhD) For those interested in an academic career in the field of marketing. Professional Qualifications The program holds professional accreditation from the UK’s Chartered Institute of Marketing (CIM).

Graduates may pursue one or more of the following professional qualifications: CIM Certificate in Professional & Digital Marketing (Level 4) CIM Diploma in Professional & Digital Marketing (Level 6) CIM Marketing Leadership Programme (Level 7) Postgraduate Diplomas in Marketing (Level 7)

Over 20,000 students from 80+ nationalities have chosen Mandarin House as their Chinese language school and our expertise and reputation in helping students achieve their Chinese goals is second-to-none.

We are proud to have won international awards, reached the strictest quality accreditation standards and to have employed only the best teachers and staff who are all dedicated to one thing: ensuring you learn Chinese as fast and efficient as possible.

2014 is our tenth year of Mandarin teaching! Our mission remains the same; we want to ensure you learn Mandarin on your terms, quickly and efficiently.

Our Awards

Sometimes it can be hard to take something at face value in China and difficult to tell whether a school is speaking the truth or simply just speaking empty words. Talk is cheap and by making the claim to be China’s premier Chinese language school we feel obliged to share some of the recognitions and awards we have received from within China and internationally.

One of our proudest achievements has been the recognition we have received from voting language study abroad agencies and organisations for the ‘World Language Provider Star Award’ as awarded by Study Travel Magazine. In 2008 we were nominated as the first and to-date only Chinese language school and have since been nominated a further 5 times culminating in being awarded the top prize for the category in 2009 and 2013.

Our Expertise

Established in 2004, Mandarin House is a pioneer of the Chinese language industry and was established to provide a more personal, flexible alternative to universities.

Mandarin House was the first private Chinese school in China to:

• Develop its own structured, holistic curriculum based on the fundamental principle of providing real-life Chinese communication training.
• Offer junior courses including China’s first summer camps and self-developed junior curriculum also focused on real-life Chinese.
• Introduce the widely accepted operation model for group class programs seen in private schools across China today.
• Be internationally quality accredited by IALC
• Be shortlisted and also the first to win LTM’s World Language Provider of the Year.
• Host a major international language abroad conference.

10 Reasons to Choose MH

We are in constant pursuit of excellence in all aspects of our schools. Here are 10 reasons why you should make Mandarin House your first choice to learn Chinese.

1. Internationally Accredited by IALC – the ONLY school in China to have our quality recognized in this way.
2. Established in 2004 and one of the first private Mandarin Schools in China, we have helped over 20,000 foreign students from 80+ nationalities to speak Mandarin.
3. Recognized by Hanban as an Official HSK Chinese Proficiency Test Centre.
4. Qualified and experienced teachers. All are degree qualified, bilingual, comprehensively trained and have an average of 5,000 Chinese teaching hours experience.
5. Self-developed teaching curriculum. Regularly updated and revised, designed by our former best teachers and is in line with both HSK & European CEFR.
6. A wide range of programs for 14 levels of Chinese, small group classes, private tutoring, business specialized Chinese, HSK exam preparation, Chinese teacher training, internship and junior summer programs.
7. Great Student Life. Facebook, alumni networks and fun, cultural activities organised every week such as Chinese cooking, calligraphy, city tours, kung fu and much, much more.
8. A range of quality accommodation options – homestay, private studio apartments and shared apartments
9. Central, modern locations right in the heart of central Beijing, Shanghai, Suzhou, Guangzhou, Shenzhen, Hong Kong and London with spacious, clean and dedicated facilities.
10. Friendly, professional service staff welcoming and helping you to settle in to China. They also give you a chance to further your Chinese outside the classroom!