Bachelor in Marketing and Management BSc (Hons)

Tuition is 24,433 USD per year.

Your journey begins with the Digital Marketing in Action: Content and Creativity module, focusing on creating engaging content and using creativity to communicate clear marketing messages across digital platforms. This Marketing and Management BSc (Hons) programme combines marketing topics with business management principles, exploring the synergistic relationship between the two. You'll gain in-depth knowledge in areas such as consumer behaviour, marketing communications, and branding, while also studying business topics like accounting, business venturing, and human resource management. Through hands-on projects, real industry insights, and a strong foundation in business management, you’ll learn to design effective marketing campaigns, make data-driven decisions, and drive organisational success. The programme includes optional modules in your second and third years, allowing you to tailor your course to your personal interests.

University of Portsmouth, established in 1869 and located in the historic coastal city of Portsmouth, offers a vibrant student experience with around 28,000 students, including approximately 5,000 international learners. The university combines strong teaching and research with practical industry links and a waterfront location that enriches campus life. Its long history of technical and professional education makes it a familiar choice for students seeking applied learning in a city with excellent transport links.

Portsmouth provides a range of programs organized across ten broad subject areas, encompassing engineering, business, health professions, creative arts and sciences. Students benefit from industry placements, modern laboratories and career-focused modules that enhance employability. The university also supports research-led teaching and partnerships with local employers, giving international students opportunities to gain real-world experience alongside academic study.

Comprehensive support services help international students with visas, accommodation, language preparation and wellbeing, while student societies and campus activities foster social integration. With practical training options, placement support and access to regional industries and cultural sites, Portsmouth is well suited to students who value both academic quality and hands-on experience. Prospective applicants should investigate program specifics, placement opportunities and scholarship options before applying.