Bachelor in Marketing and Data Analytics BSc Honours

At University of Westminster, tuition fees are 24,023 USD per year.

Students benefit from hands-on training in industry-standard analytics tools such as Tableau, PowerBI, Google Analytics, SPSS and Excel, a feature that links coursework directly to current professional practice.

The programme runs over three academic years, with an optional sandwich year between the second and third year that can be spent on a paid placement in the UK or an overseas study year, providing practical experience and an international perspective.

Core modules start with Fundamentals of Marketing, Introduction to Data Analytics and Understanding Consumers, then progress to Consumer Insights, Data Mining and Predictive Analytics, and finally Applied Marketing Data Analytics, Digital Marketing Strategy and Planning, a Final Major Project and Marketing Data Visualisation and Storytelling. Optional and elective modules enable specialisation in areas such as luxury brand management, sustainability marketing or global consumer engagement.

University of Westminster, established in 1838 and based in central London, combines a long academic history with modern, industry-focused teaching. Serving nearly 19,500 students, the university offers a wide range of undergraduate and postgraduate programs in media, architecture, business, law, and the creative arts. Its central location provides easy access to cultural institutions, employers and professional networks that enrich learning beyond the classroom.

Students benefit from practical learning opportunities including placements, live projects and industry-linked modules that build employable skills. Small-group teaching in many courses supports personalised feedback while research-active staff bring current industry insights into seminars and studios. The campus environment is multicultural and student services include academic support, careers guidance and wellbeing resources to help international learners settle and succeed.

For prospective international students, Westminster offers strong links to London’s creative and commercial sectors and a programme of orientation and language support to ease transition. Career-focused workshops, employer showcases and alumni connections help graduates move quickly into internships and jobs. Consider Westminster if you want a centrally located university that emphasizes professional readiness, hands-on projects and vibrant city life.