Bachelor in Marketing

Marketing degrees examine how organisations identify customer needs, develop products and services, communicate value, and build lasting relationships with their markets. The curriculum typically covers consumer behaviour, market research, digital marketing, brand management, advertising, pricing strategy, and sales management. Quantitative skills for data analysis sit alongside creative and strategic thinking throughout the programme. Graduates work in marketing departments, advertising and communications agencies, market research firms, e-commerce companies, and as independent consultants. The field has expanded significantly with the growth of digital channels, and graduates with competence in performance marketing, social media strategy, and data analytics are in consistent demand across sectors. This four-year bachelor's degree in Marketing is offered by Rey Juan Carlos University at its Aranjuez campus in Spain, with annual tuition of 1,015.20 EUR.