Marketing

Tuition is Total Fees Non-EU: €5,760 (stated duration: 2 year(s)) — no per-annum wording, treated as a whole-programme total, not annualised.

Each week you join live online lectures, usually after 6 pm, totalling about 5.5 hours of instructor-led teaching. You then spend additional time reading, completing project work and preparing for assessments, which may include reports, projects or examinations. The part-time schedule spreads two to three modules over each semester, allowing you to study while remaining in employment.

The programme begins with the Emerging Technologies and Applications module, where you explore IoT, 3D, 360° and XR technologies and apply artificial-intelligence tools to real-world marketing challenges. Subsequent modules such as Research Methods, Digital Sales Practice, Strategic Marketing and CSR and Sustainability in Marketing deepen your understanding of research techniques, digital sales strategy, global marketing planning and the societal impact of marketing.

• Emerging Technologies and Applications – 5 credits, focuses on IoT, 3D, XR and AI.
• Research Methods – 5 credits, develops qualitative and quantitative research skills.
• Strategic Marketing – 10 credits, covers global strategic planning and relationship marketing.
• CSR and Sustainability in Marketing – 5 credits, examines marketing’s role in society.
• No on-campus attendance required – fully online delivery.

Located in Ireland, Atlantic Technological University is a dynamic college that offers many advantages for international students. You will find a supportive community, excellent applied learning, and teaching environments that reflect the real needs of businesses and professions in the region. With a strong focus on innovation, ATU provides opportunities for you to make significant contributions to society.

ATU offers 179 programs, covering many subjects, including engineering, business, and medicine. Specifically, the college focuses on applied learning and research environments that cater to the needs of local industries. You can expect to learn from experienced faculty and engage with different departments, all while improving your English language skills.

In Ireland, you will experience a unique cultural setting with many activities to enjoy. You will be part of a community of 19,000 students, including 4,000 international students, creating a diverse and inclusive environment. The campus provides modern facilities, and the surrounding city offers many benefits, from historic landmarks to modern amenities, making it an ideal location for you to thrive and succeed.