Bachelor in MA Marketing

Tuition costs 27,409 USD per year.

In the September term you will begin with the module Management in a Global Context, alongside Introduction to Marketing and The Economy. These core classes frame the programme’s focus on global, digital and sustainable marketing, letting you explore how brands operate across borders, online channels and environmental considerations from the outset.

Each week combines lectures, case-study analyses and group projects that mirror real-world marketing tasks. You will develop skills in consumer behaviour, branding, data analytics and strategic planning while gaining experience of industry practices through guest speakers and applied assignments. The course suits applicants who have achieved A-Levels, IB or BTEC qualifications in subjects such as Business, Economics or Maths and who wish to pursue a career in marketing, advertising or related business fields.

Heriot-Watt University in Edinburgh blends a long history with a modern, career-focused education. Founded in 1821, the university is known for strengths in engineering, business, energy and design, and for a practical approach that prepares students for international careers. Its compact student community and global partnerships make Heriot-Watt a welcoming choice for students seeking rigorous study combined with real-world opportunities.

Academically, Heriot-Watt offers industry-relevant programmes, strong research in applied sciences, and collaborative projects with companies across the UK and beyond. Small class sizes and accessible faculty support help students progress quickly, while specialist facilities and labs enable hands-on learning. The university promotes enterprise and placement options, and provides comprehensive student services including academic advising, wellbeing support and language help for non-native English speakers.

Located in Edinburgh, students enjoy a vibrant cultural and professional environment with excellent public transport links to the wider UK. International applicants benefit from clear admissions guidance, support with visas and orientation programmes that ease the transition. For prospective students seeking a respected UK degree with strong industry connections and personal support, Heriot-Watt offers a focused, student-centred experience that balances tradition with innovation.