Master in Journalism and social communication

Journalism and Social Communication is a master's program delivered in English over two years at Adam Mickiewicz University in Poznań, Poland, with yearly tuition of 7,000 PLN. The program is designed to build practical communication skills across journalism, public relations, and marketing communication, with particular attention to new media, while deepening students' understanding of social communication processes. Coursework covers mass communication as well as business, political, international, and intercultural communication, and new communication technologies, and it also includes courses on soft and social skills, entrepreneurship, and active job search. Teaching methods include e-learning, b-learning, and team projects, together with practical training in television, radio, and computer laboratories. The program includes a two-week summer school aimed at developing soft skills, teamwork, and international experience-sharing. Students gain practical experience through the Faculty's own media outlets and through institutions that cooperate with the Faculty. Teaching is delivered by researchers and practitioners with experience working in international settings. A journalism and communication master's of this kind typically prepares graduates for roles spanning traditional and digital newsrooms, corporate communications departments, public relations agencies, and marketing teams, since these fields increasingly overlap in day-to-day practice. Students usually combine theoretical study of media systems and communication processes with hands-on production work, building a portfolio that demonstrates both analytical and creative skills. Graduate-level study in this area often emphasizes research methods and critical analysis of media alongside professional training, equipping students for both industry careers and further academic work in communication studies.